PromaxBDA Adds Speakers For NYC Conference

PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry, announced a series of speakers for its annual 2011 Conference set for June 28-30 in New York City. Joining the roster will be Elmore Leonard, author, screenwriter and executive producer of FX’s Justified, Anderson host Anderson Cooper, former NBC Universal President-CEO Jeff Zucker, PepsiCo’s CMO and Joint Ventures President Jill Beraud, TAXI’s Chairman and Co-Founder Paul Lavoie and modern film title designer Kyle Cooper.

“I am extremely proud to welcome this intrepid group of compelling speakers whose impressive combined credits span across all areas of the entertainment spectrum,” said Jonathan Block-Verk, president-CEO of PromaxBDA. “Each speaker will offer a uniquely personal and timely perspective about the business to share with our PromaxBDA members who continue to emerge as marketing leaders in a shifting, high speed industry.”

Additionally, more leaders from the design and creative fields will be joining the list of speakers at the conference. The lineup includes Jakob Trollbäck, president/executive creative director of Trollbäck + Company; Vivian Rosenthal, co-founder of Tronic; Linda Ong, president of Trust Consulting; director Joan Gratz of GratzFilm; Amber Tarshis, CMO of The Hub; Teressa Iezzi, editor, Advertising Age’s Creativity; and Ada Whitney, co-founder/creative director of Beehive.

The 2011 Conference will be themed Fast. Forward. This theme, the association says, “is meant to exemplify the importance of marketing executives’ determination to keep up with the rapid speed at which the industry is shifting and evolving.”

Recently announced participants include Spike Lee, who will receive the Lifetime Achievement Award for creativity and previously announced guest speakers at the 2011 Conference will include keynote speaker Vice President Al Gore; musician, showman and businessman Gene Simmons; founder and editor-in-chief of Motionographer.com Justin Cone; founder-CEO of IfWeRanTheWorld Cindy Gallop; and COO of Dentsu Network West John Partilla. Other speaker and session announcements will be announced at a later date, including strategic and creative presentations, panels and workshops for every stage of a career in the marketing, promotion and design industry.

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