Rentrak Adds 3 Rockfleet Broadcasting Stations
Rentrak Corp. today announced a multi-year local TV ratings contract with Rockfleet Broadcasting for three stations: ABC affiliate WVII and Fox affiliate WFVX Bangor, Maine (DMA 155), as well as NBC affiliate, WJFW Wausau, Wis. (DMA 134).
The new contract makes Bangor and Wausau the 100th and 101st client markets using Rentrak’s local TV ratings.
“We are extremely excited to partner with Rentrak,” said Peter Marquardt, VP and general manager of WJFW. “Our stations are focused on providing clients with media plans that produce results. Rentrak’s large sample size and 24/7 audience measurement will be a critical tool that will help our clients connect with their customers.”
“Rentrak is pleased to add Rockfleet Broadcasting to our expanding list of clients and proud to provide our passive TV measurement service to over 220 television stations across more than 100 different markets, and growing,” said Steve Walsh, Rentrak SVP of local market television.