DMAS 19, 48 & 78

Rentrak Adds 4 Hearst Stations To Roster

Rentrak Corp. has signed a StationView Essentials contract with Hearst Television Inc. for four of its stations — WESH (NBC) and WKCF (CW) Orlando, Fla.; WLKY (CBS) Louisville, Ky.; and WMTW (ABC), Portland, Maine.

The Hearst partnership brings the total number of client stations to more than 170 that are subscribing to Rentrak’s census-based measurement currency.

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