Rentrak Adds Discovery Communications

Rentrak today signed a TV ratings and automotive segmentation agreement with Discovery Communications.

Discovery will adopt Rentrak’s TV ratings and IHS Polk Automotive data, providing measurement of advertising campaigns running on Discovery’s portfolio of networks.

“Rentrak’s automotive data will increase our ability to deliver custom insights, targeting, and accountability measures to our clients”, said Beth Rockwood, SVP, market research, ad sales, Discovery Communications.

“Rentrak is pleased that Discovery Communications is joining the growing list of network groups subscribing to our TV services,” said Rentrak CEO and Vice Chairman Bill Livek. “We look forward to being a strong partner for their networks.”