The ratings services adds Scripps’ ABC affiliates in Baltimore, Cincinnati, Cleveland, Detroit and West Palm Beach, Fla. The expansion makes Cleveland the first top-20 market to have all major TV affiliates subscribing to Rentrak's local ratings.
Rentrak Adds Five Scripps Stations
Rentrak Corp. today announced a multi-year local TV ratings contract with Scripps Television for its ABC stations WMAR Baltimore, WCPO Cincinnati, WEWS Cleveland, WXYZ Detroit and WPTV West Palm Beach, Fla.
The expansion makes Cleveland the first top-20 market to have all major TV affiliates subscribing to Rentrak’s local ratings.
“We’re excited about our expanded relationship with Rentrak,” said Brian Lawlor, SVP of Scripps Television. “As Scripps stations work to engage audiences through meaningful dialogue, Rentrak’s advanced demographics help us assist our clients in reaching the audiences that consume their products every day. The large database included in Rentrak’s service give us unique and valuable insight into how viewers experience television on a daily basis in our local markets.”
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