The group’s outlets in Atlanta, Hartford and Nashville are the latest to subscribe to the rating service.
Rentrak Adds Four More Meredith Stations
Meredith Corp.’s Local Media Group has signed ratings contracts with Rentrak that add its stations in Atlanta (WGCL and WPCH), Hartford, Conn. (WFSB) and Nashville (WSMV).
These stations will use Rentrak’s advanced demographics to sell inventory to national and local agencies and direct accounts. Meredith Local Media Group will also use Rentrak’s single-source automotive and political segments.
“We are glad to see our partnership with Rentrak expand,” said Doug Lowe, EVP, Meredith Local Media Group. “Rentrak’s advanced demographics for political and automotive will allow our stations to understand their audiences through the lens of our agency and advertiser partners and help them best reach their potential car buyers or voters through our high quality television stations. With the stability inherent in Rentrak’s huge measurement footprint in each market, we look forward to reducing our makegood liabilities as well as making smarter programming and promotions decisions.”