Rentrak Adds KTBS-KPXJ Shreveport, La.
Rentrak Corp. today announced a multi-year local TV ratings contract with co-owned KTBS (ABC) and KPXJ (CW) Shreveport, La. (DMA 82).
The two stations will use Rentrak’s local TV ratings currency, including the match of viewing to Polk automotive purchase and “in-market” affinity insights, to help agencies and direct clients best reach their desired audience targets.
“Only Rentrak’s massive measurement footprint in Shreveport can provide us with stable ratings every day of the year,” said George Sirven, general manager of KTBS. “Whether an advertiser wants to reach a specific demographic target, income level or even a Chevy Camaro buyer, Rentrak will show our clients where to find those consumers on our programs. The depth of Rentrak’s information and their programming applications is virtually endless.”