Rentrak Adds Lilly Broadcasting’s WSEE, WENY
Rentrak today announced an agreement with Lilly Broadcasting to provide local market TV ratings to CBS-CW affiliate WSEE Erie, Pa. (DMA 150), and ABC-CBS affil WENY Elmira, N.Y. (DMA 175).
The stations will have access to Rentrak’s full suite of local services.
“We are excited to be making the switch to Rentrak ratings,” said Kevin Lilly, president of Lilly Broadcasting. “With Rentrak, our stations will have a deeper understanding of their viewers with demographic ratings every day of the year. Their Advanced Demographics for automotive and political will play a key part in working with our agency and advertiser partners.”