DMA 122 (YAKIMA-PASCO-RICHLAND-KENNEWICK, WA)
Rentrak Adds Morgan Murphy’s KAPP, KVEW
Rentrak Corp. today announced a multi-year local TV ratings contract with Morgan Murphy Media for its ABC affiliates in Yakima-Pasco-Richland-Kennewick, Wash. (DMA 122) KAPP and KVEW.
“We are thrilled to be working with Rentrak, an emerging leader in the TV ratings space,” said Brian Paul Lubanski, the stations’ VP-GM. “Working with local advertisers to develop efficient and effective ad schedules is key to our station’s success, and Rentrak’s stable TV ratings and measurement of viewer consumption information will help us better organize and monetize the effectiveness for our clients.”
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