DMAS 18, 20 & 77)

Rentrak Adds Three Gannett Stations

WKYC Cleveland, KXTV Sacramento and WLTX  Columbia, S.C., are the latest addition’s to Rentrak’s  StationView Essentials ratings service.

Rentrak Corp. has signed a multi-year StationView Essentials contract with Gannett Broadcasting for its WKYC (NBC) Cleveland (DMA 18); KXTV (ABC) Sacramento, Calif. (DMA 20); and WLTX (CBS)  Columbia, S.C. (DMA 77).

The addition of Gannett in these markets will bring the number of network affiliates subscribing to Rentrak to four in Cleveland and two in Columbia. KXTV is Rentrak’s first client in Sacramento.

There are now more than 180 television stations using Rentrak’s census-based and advanced demographics currency for their sales, programming, news and promotions.

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