Rentrak Adds Three Stations To Ratings Service

Rentrak Corp. today announced deals to provide audience viewership, segmentation and purchaser metrics via its StationView Essentials service to Nexstar Broadcasting’s Rochester, N.Y. (DMA 80), stations WROC (CBS) and WUHF (Fox) and NBC affiliate WHAG Hagerstown, Md.-Washington (DMA 9).

“Nexstar has and will always be focused on new and enhanced marketing solutions for our clients,” said Nexstar’s Tim Busch, EVP and co-COO. “Being able to provide our clients with viable and robust next generation information including geo-targeting and consumer segmentation with purchase behavior database overlays, is valuable in today’s television landscape. As such, we look forward to working with Rentrak in selected markets to use their systems and data for the benefit of our end consumer; our advertisers.”

Available in all 210 TV markets, Rentrak’s StationView Essentials service features a fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide that combines database integration of viewing habits with product consumption information.