Rentrak Adds WBBZ Buffalo To Ratings Roster
Rentrak has signed a TV measurement agreement with Me TV affiliate WBBZ Buffalo, N.Y. (DMA 52).
The station becomes the first in the market to use Rentrak’s massive and passive measurement system, including Rentrak’s daily Advanced Demographics ratings.
“For us the choice was simple,” said Phil Arno, owner of WBBZ. “Rentrak’s measurement, with their massive database in Buffalo, will provide our station more utility and opportunities to better serve our advertiser and agency partners. We are proud to be the first station using Rentrak in Buffalo. It is no secret that agencies, advertisers, and many national networks have embraced their massive and passive measurement, making Rentrak a must-have tool to drive our business forward.”
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