Rentrak Adds WLNE To Ratings Service
Rentrak Corp. today announced a multi-year StationView Essentials contract with Global Broadcasting for its ABC affiliate WLNE Providence, R.I. (DMA 53). The deal expands Rentrak’s market reach into the Providence-New Bedford market and provides Global Broadcasting and its agency and advertiser clients with continuous, granular and stable electronic measurement for the buying and selling of WLNE inventory and more relevant and actionable analysis of its news content, programming and promotions.
“Global Broadcasting is focused on the future and we firmly believe the StationView Essentials system is the 21st century audience measurement solution we and the industry need to properly understand the audience behaviors in the marketplace and how best to communicate the value of our inventory to our clients,” said Steve Doerr, general manager of Global Broadcasting.
Available in all 210 TV markets, Rentrak’s StationView Essentials service features a fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide that combines database integration of viewing habits with product consumption information.