Rentrak Adds WOWT To Ratings Service

Rentrak Corp. today announced an expanded multi-year StationView Essentials contract with Gray Television for its NBC affiliate WOWT Omaha, Neb. (DMA 76)., a multi-media broadcaster operating television stations in multiple markets.  The expanded contract will provide local market measurements.

Rentrak is currently providing database television ratings for Gray’s ABC affiliate KAKE in Wichita, Kan., and CBS affiliate WIBW Topeka, Kan.

“Both Gray stations in Wichita and Topeka have been successfully selling with Rentrak data,” said Charlie Peterson, president-GM of WOWT, “and we’ve witnessed first-hand the power of Rentrak’s database currency as well as the unique insights Rentrak’s electronic measurement provides to our sales, programming and promotions efforts. We are proud to be on the front line of introducing a local television database currency to the Omaha marketplace.

Available in all 210 TV markets, Rentrak’s StationView Essentials service features a fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide that combines database integration of viewing habits with product consumption information.