Rentrak Expands Fisher Contract, Adds KOMO

Multi-screen measurement provider Rentrak today announced Fisher Communications has renewed its StationView Essentials contract for its CBS and Fox stations in Bakersfield, Calif., and has added its Seattle ABC affiliate, KOMO.

“Continuous, passive and electronic measurement that results in stable viewing information has provided our Bakersfield stations with a competitive advantage in the marketplace over the last year. We rely on Rentrak not only for sales, but also as a strategic tool for our news and promotions. The stability of Rentrak ratings is key for growing our business, and we are eager to deploy that same advantage for KOMO in Seattle,” said Randa Minkarah, Fisher’s SVP of revenue and business development.

Available in all 210 television markets, Rentrak’s StationView Essentials service provides measurement 365 days a year and features a fully-integrated database of detailed satellite, telco TV and cable viewing information combined with product consumption information from over 19 million televisions nationwide.