Rentrak Gets U.S. Patent For ‘Stickiness’

Rentrak today announced that it has been granted another a new patent by the U.S. Patent and Trademark Office.

U.S. Patent No. 8,904,419, issued on Dec. 2, revolves around a process to prove which TV shows have the most engaged viewers based on a “Stickiness Index.” The more time spent viewing, the more likely a viewer is to remember advertising. The Stickiness Index is used in Rentrak’s TV Essentials system, as well as in weekly reports.

“Rentrak continues its leadership role in television measurement through patents that provide real value to the advertising marketplace,” said Bill Livek, Rentrak’s vice chairman and CEO.