Rentrak Granted Two New Measurement Patents

Rentrak today announced that it has been granted two new television measurement patents by the U.S. Patent and Trademark Office..

U.S. Patent 8,887,188 is for a method and system for television advertisement audience measurement. This patent secures Rentrak’s intellectual property rights around “Exact Commercial Ratings.” Rentrak provides, to the second, the rating for national commercials, rather than an average of commercials in a pod, to give advertisers a precise accountability metric.

U.S. Patent 8,893,165 is for a method and system that compensates for problems with return path TV data storage. In some cases, a return path TV is not able to store all the channel changes before sending them back for processing by Rentrak. This patent detects when this problem happens, which enables Rentrak to fix the problem quickly.

“Once again, the U.S. Patent Office has recognized Rentrak’s unique inventions that help it measure TV everywhere,” said Rentrak’s Vice Chairman and CEO Bill Livek.

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