Rentrak Promotes Key Executives

Rentrak Corp., a provider of multi-screen media measurement services, today announced that Michael J. Vinson, formerly VP of statistical sciences and analytics, has been promoted to SVP of statistical sciences and analytics. In addition, Gordon Jones, formerly director of business development of Rentrak’s OnDemand Essentials, has been promoted to VP of OnDemand Essentials.

With an expertise in mathematics and theoretical physics, Vinson joined Rentrak in 2009 and has worked on the launch of Rentrak’s TV Essentials and StationView Essentials products that integrate cable, satellite and telco television data with other large segmentation databases for all 210 U.S. television markets. During his career, Vinson has been granted eight patents relating to mathematical methods for estimating demographics from privacy-compliant digital set-top-box data.

Jones joined Rentrak in 2008 to help drive future business growth for Rentrak through his experience in video-on-demand, broadband and linear TV platforms. Jones is also leading the effort on Rentrak’s VOD advertising transparency initiative.


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