Rentrak Signs Measurement Contract With Hallmark

Multi-screen media measurement firm Rentrak Corp. today announced a contract with Hallmark Channel and Hallmark Movie Channel for Rentrak’s TV Essentials service, which includes the company’s proprietary “Stickiness Index.”

“Rentrak developed the ‘Stickiness Index’ as a tool to give networks and advertisers a more valuable metric to measure engagement for linear TV programming. We are excited to partner with Hallmark Channel and Hallmark Movie Channel during this key upfront period,” said Carol Hinnant, SVP of national network sales for Rentrak’s Advanced Media and Information (AMI) division.

TV Essentials is a television ratings database currency that measures all networks at a granular level in all 210 markets nationwide. The service incorporates data from more than 17 million televisions and, the company says, “is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.”