Rentrak Signs Multiple Cowles Television Stations
Rentrak today said it has signed a long-term TV measurement agreement with seven television stations comprising 11 program streams owned by Cowles Publishing Co.
Under the agreement, KTMF (ABC and Fox) Missoula, Mont. (DMA 164); KULR (NBC) Billings, Mont. (DMA 167); KWYB (ABC and Fox) Butte-Bozeman, Mont. (DMA 186); KFBB (ABC and Fox) Great Falls, Mont. (DMA 191); KHBB (ABC and Fox) Helena, Mont. (DMA 205); and KNDO and KNDU (NBC) Tri-Cities and Yakima, Wash. (DMA 123), will receive Rentrak’s daily demographic and household ratings, as well as Rentrak’s automotive Advanced Demographics.
“Having stable, accurate and reliable measurement is critical to our business,” said Mike Dugger, Cowles director of sales and programing. “Rentrak gives us just that with reliable demographic ratings every day from thousands of homes in each of our subscribing markets.
“In addition, Rentrak’s automotive ratings will allow us to provide our local and national auto clients with incredibly powerful information, demonstrating how our audiences deliver auto owners and in-market buyers by make and model. Rentrak’s ratings will be part of our everyday conversations with our advertiser partners and will also help guide our news and programming decision-making.”