Rentrak Signs San Antonio-Based Ad Agency

Rentrak Corp. today announced a multi-year StationView Essentials contract with San Antonio, Texas, ad agency The PM Group, which will use Rentrak’s local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient advertising buys for its TV advertising clients.

The PM Group and its two affiliated agencies, The Wood Agency and Binocular Media, will adopt Rentrak’s local TV ratings currency in San Antonio, Dallas-Fort Worth, Corpus Christi and Harlingen-Brownsville-McAllen for planning and buying local television campaigns.

“Our entire agency group is very impressed with the television research that Rentrak produces and we are excited to be the first agency group in the San Antonio/South Texas area to provide our clients with this information,” said Bob Wills, CEO of The PM Group. “Rentrak’s measurement provides an excellent way to better understand today’s viewers and buyers. We are no longer confined to such a small sample of homes to evaluate TV viewership. When you consider the size of their data pool in San Antonio, Rentrak’s reported viewership is incredibly valuable when planning and buying media.”