The deal covers the Hispanic broadcaster's Univision, TeleFutura, Galavisión, Univision Deportes, Univision tlnovelas, ForoTV, Bandamax, De Película, Película Clásico, Clásico TV, Ritmoson and Telehit.
Rentrak Signs Univision Nets To Ratings Pact
Rentrak Corp. has signed a StationView Essentials contract with Univision Communications Inc. for its broadcast and cable networks, as well as Hispanic insights. The deal includes Univision, TeleFutura, Galavisión, Univision Deportes, Univision tlnovelas, ForoTV, Bandamax, De Película, Película Clásico, Clásico TV, Ritmoson and Telehit.
“We look forward to working with Rentrak to gather greater insights into the rapidly growing and diversifying Hispanic broadcast and cable network space,” said Ceril Shagrin, Univision EVP of audience measurement innovation and analytics.
TV Essentials is Rentrak’s census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 U.S. media markets.
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