Rentrak Signs West Virginia Media Stations

Rentrak has reached a multi-year local TV ratings contract with West Virginia Media for four stations and four subchannels: WOWK Charleston (CBS), WBOY Clarksburg (NBC and ABC), WVNS Beckley-Bluefield (CBS and Fox), WTRF Wheeling (CBS, Fox and ABC).

The new agreement gives Rentrak local television clients in all four markets in West Virginia, with a majority of the state’s stations now subscribers to Rentrak’s television ratings currency.

“Rentrak gives us what we have been looking for with its reliable, stable and passive audience measurement in every market,” said Bray Cary, president-CEO of West Virginia Media. “With Rentrak household and demographic ratings every day of the year, our advertiser and agency clients will be the real winners. Plus, their automotive metrics will allow our automotive clients to allocate dollars more efficiently and effectively when reaching their true target.”