DMA 20

Risa Omega Upped To KXTV Sacramento GM

The 26-year veteran of Tegna’s ABC affiliate moves to the top slot succeeding the retiring Maria Barrs.

Tegna Media today named Risa Omega president and general manager of ABC affiliate KXTV Sacramento, Calif. (DMA 20). Omega had been director of sales at the station since 2010. She succeeds Maria Barrs, who is retiring after leading KXTV over the past five years.

Omega has spent 26 years with Tegna, all of them at KXTV. She started as an account executive before being named local sales manager in 1999. She assumed the role of director of sales in 2010, where she led the sales department and was responsible for all revenue goals at the station.

Omega has a Bachelor of Science degree from the University of California, Davis and is an active member of both the Sacramento AD Club and the Sacramento Alliance for Women in Media.

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