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Sale Could Result In Ad Boon For Scripps

Whether its Viacom or Discovery that buys Scripps, the resulting media giant would be far better positioned to offer advertisers a compelling audience mix, more high quality programming under one roof, and advanced ad-targeting products, according to The Wall Street Journal. A Discovery-Scripps tie-up would create a must-buy network group for advertisers interested in targeting women. A Viacom deal could inject some of its ad-targeting prowess into Scripps’ business and offer advertisers programming reaching a broad range of demographics. WSJ subscribers can read the full story here.

By TVNewsCheck | July 26, 2017 | 4:16 p.m. ET.
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