Sales Boosts Coverage Of ‘The List’ To 25%

The List, the half-hour pop culture news magazine show produced and syndicated by E.W. Scripps Co., has expanded it distribution footprint beyond the Scripps-owned stations this season, the company said Friday.

Scripps reports that The List is now covering 25% of U.S. TV households, thanks to the addition of stations both inside and outside of the Scripps group. The show is now available in 44 markets, including eight of the top 20, Scripps said. The show, which launched in 2012, was formerly seen on just 15 stations, all of them owned by Scripps.

For the show’s new, fifth season, the company has added six of its own stations in six markets, bringing the total of its own cleared stations to 21. The new markets are Milwaukee, Las Vegas, Green Bay, Omaha, Lansing, Mich., and Fort Myers, Fla.

In addition, The List has added stations owned by Tegna in six markets — Atlanta, Seattle, Minneapolis, Jacksonville, New Orleans and Beaumont, Texas. Eight Raycom markets have been added too, including Honolulu, Knoxville, Boise, Albany and others, Scripps said.

Other groups that have added The List to some of their stations include Nexstar, Marshall, Bonten, Quincy, Mission and Corridor, Scripps said.

The show is starting its new season with a new virtual set and a newly designed website.

“The List has evolved over time and thanks to the creativity and flexibility of the team, the show is beginning to realize its full potential,” said Brian Lawlor, senior vice president of broadcasting for Scripps, in a prepared statement. “It’s informative and entertaining and is drawing big numbers in our markets. Now other media companies recognize its appeal.”