Sales Professional Alberto Salazar Joins GatesAir
GatesAir today appointed Alberto J. Salazar as director of sales for the Central and Latin American (CALA) region.
A broadcast industry veteran who has held key sales roles with Harmonic and Thomson Video Networks, Salazar will drive regional strategies and initiatives across a broad territory from Mexico to Argentina, and throughout the Caribbean islands.
He reports directly to Joseph (Joe) Mack, vice president of sales, Americas, and will focus on strengthening relationships with in-country partners and broadcasters at a time when many countries are transitioning to digital TV, and/or strengthening FM radio and TV infrastructure.
“My mission is to maximize the efforts of our sales team and strategic channel partners and distributors, and leverage GatesAir’s longevity and legacy as the industry’s most reliable supplier of turnkey over-the-air solutions,” said Salazar. “Ultimately, our goal is to help our customers build and upgrade TV and radio infrastructure with the highest operational efficiency and performance, and the lowest total cost of ownership. With our extensive product portfolio that’s second to none, GatesAir is in a very competitive position to support all of the major DTV and digital radio standards in use across the CALA region.”
He has more than 20 years of industry experience. Prior to joining GatesAir, Salazar was regional sales director for Thomson Video Networks. Salazar previously served as director of sales, Latin America and Caribbean for ATEME, establishing its presence in the Americas.
In addition, Salazar led the go-to-market activities for Harmonic as director of sales for Latin America and the Caribbean.