Sandy Breland Named WVUE VP-GM

Raycom, which takes over operations of the New Orleans Fox affiliate Monday, has chosen the GM of its WAFB Baton Rouge, La., to lead the transition.

Raycom Media has appointed Sandy Breland vice president and general manager of WVUE New Orleans (DMA 51) when Raycom begins providing operational services for the Louisiana Media Co.-owned Fox affiliate on Dec. 16. She succeeds Joe Cook who just retired.

Breland, a graduate of Loyola University-New Orleans, spent more than 20 years in the New Orleans market, serving the majority of her time as news director of WWL-TV. She is currently VP-GM of Raycom-owned WAFB Baton Rouge, La.

In addition to managing WVUE, Breland will continue her role as Raycom regional VP with managerial oversight of the company’s Louisiana stations: WAFB Baton Rouge, KSLA Shreveport and KPLC Lake Charles.

WVUE Owner Tom Benson said: “We’re pleased to have someone with Sandy’s background and experience who is a native New Orleanian with a proven track record of serving the community.”

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