DMA 126: BAKERSFIELD, CA

Scripps Names Adam Chase KERO GM

He moves crosstown from KGET where he was general sales manager to take over the top spot at the market’s ABC affiliate.

 

Adam Chase is the new vice president and general manager for E.W. Scripps-owned ABC affiliate KERO Bakersfield, Calif. (DMA 126). Chase is very familiar with the market, having worked in TV and radio in Bakersfield since 2004. His hiring marks his return to KERO with a start date on July 11.

For the past two years Chase was general sales manager at KGET, the NBC affiliate in Bakersfield where he oversaw the strategy and execution of the broadcast and digital sales teams. He joined the station as marketing specialist and then as local sales manager before his promotion to general sales manager in 2014.

“Adam has developed positive relationships in the Bakersfield business community and has gained tremendous leadership experience in his management roles,” said Debbie Turner, VP of station operations for Scripps. “He is ready for this new challenge to lead KERO and we are fortunate he can step into the job with so much knowledge of the market and a great understanding of what the audience wants both on the content side and sales side of the business.”

Chase first arrived in Bakersfield in 2004 when he worked as a marketing consultant for Clear Channel Radio. He sold local and regional advertising for six Bakersfield radio stations. He transitioned into the TV business in 2005, joining KERO as a marketing specialist when the station was owned by McGraw-Hill Broadcasting. Scripps bought the station as part of a deal to acquire a total of nine TV stations from McGraw-Hill in 2011.


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