Sebastian Tomich To Head NYT Advertising

The New York Times today appointed Sebastian Tomich head of its newly named Advertising and Marketing Solutions group.

Advertising and Marketing Solutions will focus on three key areas: media, partnerships and services. Accordingly, The Times has appointed three leaders to newly created positions:

Amber Guild will join the company as president, T Brand Marketing Solutions; Lisa Howard becomes SVP-GM, media; and Andy Wright becomes SVP, partnerships.  

Tomich joined The Times in 2013 as VP, advertising, where he led multiple national integrated sales teams across categories and founded and ran T Brand Studio, The Times’s brand marketing unit. He was most recently SVP of advertising and innovation, where he continued to lead T Brand, oversaw HelloSociety and Fake Love (the two agencies acquired by the Times Co. in 2016) and steered the company’s advertising innovation efforts. Before joining The Times, he was the director of East Coast advertising at Forbes Media. Tomich will continue to report to EVP-COO Meredith Kopit Levien.

Guild joins The Times from The Martin Agency, where she was managing director of its New York office. Prior to that, she was president of brand consultancy and experiential design agency Collins from 2014-2016, where she guided the company’s vision, revenue and growth strategies and worked with a number of C-level clients on brand strategy, identity and marketing programs. She spent five years at digital innovation agency T3, most recently as SVP, managing director, and has worked in management roles at Ogilvy & Mather, Saatchi & Saatchi and Y&R.

As SVP and general manager, Media, Howard will be responsible for The Times’s category-organized sales team in New York, its national sales offices in the U.S. and around the globe, as well as the group’s planning and operations teams. Howard was most recently senior vice president, advertising, where she oversaw The Times’s global advertising business, as well as the luxury, fashion/accessories, education, corporate and consumer products categories. She joined The Times in 2016 from WebMD, where she was executive vice president and chief of consumer strategy. She also held a variety of senior leadership positions at Yahoo!, Billboard and Condé Nast.

As SVP, Partnerships, Wright will assume leadership of a new division that will drive large-scale, integrated programs working closely with key advertising partners and The Times’s news, product and technology teams. He most recently served as senior vice president, advertising, and publisher of The New York Times Magazine, where he ran the commercial arm of the Magazine as well as a number of Times sales offices throughout the U.S., and the tech, telecom, auto, financial, real estate, travel and media categories. He joined The Times in 1997.