Senate Race Dollars Lift Boston TV Market
Two constants have kept Boston a healthy media market in 2013: sports and politics. While most of the country took a break from politics following last year’s presidential election, Boston did not. Massachusetts held a special election for a U.S. Senate seat on June 25, and the run-up to that election drove TV ad spending in Boston during the first half of the year.
This article was originally posted on medialifemagazine.com
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