Shine America Adds Marketing, Research Execs

Shine America today named Rob Hughes vice president, marketing and Kevin Ivey, executive director.

Hughes, who was formerly executive director, marketing and communications for Saban Brands, will oversee all day-to-day marketing responsibilities for Shine America including working with all network and digital partners on Shine America series initiatives, developing international marketing materials for Shine America produced series, as well as marketing Shine America itself.

Ivey, who was formerly VP, program research for NBCUniversal cable network’s Syfy and Chiller, is charged with creating a new research department for Shine America and supplying strategic research data to the company’s scripted, unscripted, digital, publicity, Shine Latino and Shine 360Ëš teams.

Both Hughes and Ivey will work out of Shine America’s Los Angeles office and report to Vivi Zigler, president, Shine 360Ëš & Digital, Shine America.