Shine America Names EVP-General Counsel

Former NBCUniversal executive Jeffrey Schneider to lead in-house legal department in newly created position.

Veteran industry executive Jeffrey Schneider today was named to the newly created position of executive vice president, business and legal affairs and general counsel, Shine America, it was announced today by Rich Ross, CEO, Shine America, to whom he will report.

Schneider, who was formerly EVP, business affairs, entertainment and digital networks and integrated media at NBCUniversal, will lead Shine America’s in-house business and legal affairs department and serve as the company’s general counsel. Schneider will work out of Shine America’s Los Angeles office.

Prior to joining Shine America, Schneider had served in his role as EVP, business affairs, entertainment and digital networks and integrated media at NBCUniversal since July 2011, where he’d overseen all aspects of business affairs for the group’s Bravo, Oxygen, Style, Sprout, Telemundo, Fandango and Daily Candy assets. In February of 2013, he became part of NBCU’s newly expanded Cable Entertainment division.

From 2007 to 2011, Schneider was the SVP of business affairs and deputy general counsel for Lifetime Television Networks, a wholly owned subsidiary of A&E Networks. There he oversaw all business affairs and entertainment-related legal policy for Lifetime’s programming, marketing initiatives and digital product.  He also was responsible for all business affairs for AETN’s scripted programming across its network holdings including for Lifetime, A&E and The History Channel.

Prior to joining Lifetime, Schneider spent 15 years in executive and/or legal capacities at Fox Television Studios, MTV Networks, Paramount Pictures Corp. and was an associate at the entertainment law firms Katz, Golden & Sullivan and Slaff, Mosk & Rudman, where he represented talent, producers, writers, directors and production companies in all manner of televisions and film transactions.

Schneider is currently an adjunct law professor at the University of Southern California Gould School of Law, Pepperdine Law School and the Carnegie-Mellon University Heinz School of Management.


Schneider holds a J.D. from the University of Southern California, as well as a B.A. in communication studies from UCLA.

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