Simulmedia And TiVo Expand Data Partnership

Simulmedia, a targeted television advertising company, today announced that TiVo Inc. has expanded its partnership with Simulmedia. 

Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s client base beyond tune-in/promotional advertisers and “drive cost-effective reach across all advertiser categories.”

Over the past year, Simulmedia has run more than 250 campaigns for 11 different media agencies on behalf of 24 different TV advertisers in the entertainment, travel, and financial services categories.

“Simulmedia uses set-top box and other datasets to address TV’s growing audience fragmentation problem,” says Dave Morgan, Simulmedia’s founder-CEO. “The depth, diversity and robustness of TiVo’s data is unmatched and has helped Simulmedia deliver hundreds of very successful campaigns for national advertisers. We are very pleased to continue our partnership with TiVo.”

“With our second by second viewing behavior from across the nation, TiVo data plays an important role in shaping the TV advertising landscape,” says Tara Maitra, TiVo’s SVP for Content and Media Sales. “We are pleased to expand our partnership with Simulmedia as they seek to reach audiences more efficiently and with greater impact.”