The new joint venture between Sinclair Broadcast Group and Coherent Logix, ONE Media, plans to develop what it's calling the Next Generation Broadcast Platform that it feels is needed to address issues that ATSC is not. Sinclair's Mark Aitken said: "ATSC does not offer a place for how we, as an industry, can work to shape regulation and work with all of the government bodies to make a next-generation system happen.”
Sinclair-Coherent Plan Alternative To ATSC 3.0
Sinclair Broadcast Group is moving forward with its plan to develop an alternative “next-generation” TV broadcast standard to the one that the Advanced Television Systems Committee is working on,
Tommy Eng, president of ONE Media, a joint venture between Sinclair Broadcast Group and Coherent Logix, announced in a press release Tuesday that the Next Generation Broadcast Platform would be a “converged media platform that extends 3GPP LTE standards to incorporate reception from existing tall-tower TV antennas, opening up new business opportunities for broadcasters and overcoming existing mobile DTV reception limitations.
“There has been considerable time and effort spent on defining what the current and future anticipated needs of the industry are, and we are confident that an enabling platform can be built and demonstrated within 12 months,” said Eng.
During a telephone interview, Mark Aitken, VP, advanced technology, Sinclair Broadcast Group, said ATSC is not up to the task for developing the standard that broadcasters need.
“ATSC does not have a forum for business,” he said. “What is the value of doing X versus Y? What is the return on investment in a specific technology? ATSC does not offer a place for how we as an industry can work to shape regulation and work with all of the government bodies to make a next-generation system happen.”
Aitken added that at least six broadcast organizations are currently discussing participating with Sinclair and One Media on the development of this next-generation TV platform. “As Tommy [Eng] has laid out, he will create a technical committee comprised of broadcasters and other spectrum user on how best to use spectrum for this next-generation system,” said Aitken.
Eng is also president and CEO of Coherent Logix, an Austin, Texas, chip designer specializing in software defined radio systems.
Sinclair Broadcast Group and Coherent Logix jointly submitted a proposal to ATSC for the physical layer of ATSC 3.0. ONE Media will be open to all participants in the ATSC standards process, the announcement said.