DMA 138 (COLUMBIA-JEFFERSON CITY, MO)

Sinclair Names Elizabeth Worsham KRCG GM

Sinclair taps the former director of sales at WSPA and WYCW Greenville, S.C., to head its CBS affiliate in Columbia-Jefferson City, Mo.

Sinclair Broadcast Group today named Elizabeth Worsham general manager of CBS affiliate KRCG Columbia-Jefferson City, Mo. (DMA 138).

Worsham most recently and since 2011 was the director of sales at WSPA and WYCW Greenville-Spartanburg, S.C.-Asheville, N.C.-Anderson, S.C. 

From 2004 to 2011, she was the director of new business development/local sales manager at KPNX Phoenix.

From 2002 to 2004 she was the GM-director of sales at WXLV-WUPN (now WMYV)  Greensboro-High Point-Winston Salem, N.C.

Prior to that, she held various positions, including general sales manager, at Sinclair’s WEAR and WFGX in Mobile, Ala.-Pensacola, Fla.

Worsham received a bachelor’s degree in communications, with a concentration in advertising, from the University of Alabama in Tuscaloosa.

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