DMAS 48 & 100

Sinclair Names GMs In Greensboro, New Bern

Matt Bowman is tapped to lead WCTI and WYDO in New Bern-Greenville-Jacksonville, N.C. He will be succeeded at WXLV-WMYV Greensboro-Winston Salem, N.C., by those stations’ Sales Director Allison Aldridge.

Sinclair Broadcast Group on Wednesday named new general managers in two markets.

Matt Bowman has been named GM of ABC affiliate of WCTI New Bern-Greenville-Jacksonville, N.C. (DMA 100). He will also be responsible for the oversight of Sinclair’s provision of services to WYDO (Fox) under a joint sale agreement.

Bowman has been GM at Sinclair’s WXLV (ABC) and WMYV (MNT) Greensboro-Winston Salem, N.C. (DMA 48) for nearly two years. Prior to that he was director of sales at WCYB-WEMT Tri-Cities, Tenn.-Va. He first joined Sinclair in July 2011, as director of sales in Greensboro, a position he held for more than four years.

Bowman graduated with a Bachelor of Arts degree in journalism from the University of North Carolina at Chapel Hill.

Bowman is being succeeded as GM of WXLV-WMYV by Allison Aldridge.

She is being promoted from the stations’ director of sales, a post she’s held since the beginning of 2016. Prior to that she had been GM at WACH Columbia, S.C., for more than two years; at WTGS Savannah, Ga., for one year; and at WTAT-WMMP Charleston, S.C., for two years.


Aldridge joined Sinclair in 2004 as a sales account executive at WTAT-WMMP Charleston, S.C.

She holds a Bachelor of Arts degree in speech and communications from Clemson University.

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