Sinclair Names Strumwasser Las Vegas GM

Sinclair Broadcast Group has appointed Larry Strumwasser general manager of KSNV (NBC and Estrella TV) and KVCW (CW and MNT) in Las Vegas (DMA 40).

The announcement was made by Steve Marks, EVP-COO of Sinclair’s television group. Marks said: “Larry has been with Sinclair for two years and has a long history of achievement in television sales, marketing and management. His leadership in Milwaukee has been exemplary, and we are confident that his success there, along with his diverse media sales background, will translate into great successes at our Las Vegas stations.”

Strumwasser joined Sinclair in 2016 as GM of WCGV-WVTV Milwaukee. Before joining Sinclair, he worked as EVP broadcast sales and business development for WorldLink Ventures since 2013.

Prior to that, he was the GM of Media Factor, a division of BizFi, a financial funding company that provided advertising budgets for small and mid-size local businesses.

From 2001 to 2009, Strumwasser was president of MMT Sales, a subsidiary of Cox Communications, and prior to that was MMT’s VP, director of sales for the Post-Newsweek station group from 2000 to 2001.

Strumwasser held various other positions in his career including VP-general sales manager at TeleRep and GM of WPXN New York.

He graduated with a Bachelor of Arts degree in communications from State University at Buffalo.