A limited number of six-second spots will air during Fox Sports’ NFL and MLB coverage on Fox as well as college football and MLS on FS1. The spots will also appear during America’s Game of the Week on Sept. 10.
Six-Second Ads Coming To Fox Sports
Fox Networks Group (FNG) today said that it will offer the six-second ad format across the Fox Sports portfolio. A limited number of six-second spots will air during Fox Sports’ NFL and MLB coverage on Fox as well as college football and MLS on FS1.
Six-second ads during sports programming will debut on Fox’s America’s Game of the Week, during the first week of the NFL regular season on Sept. 10.
“At Fox Networks Group, we are committed to building products that outperform for our brand partners and improve the viewing experience for our fans. Working with brands and agencies that choose to buy these new formats, we will heighten consumer engagement with and immersion in our content while simultaneously giving meaningful attention and focus to brand messages,” said FNG President of Advertising Revenue Joe Marchese. “We have already been collaborating with brands and agencies that understand the need to evolve the model. They are the ones that are going to receive the prime attention and get ahead, leaving behind those that try to make everything fit a legacy TV buying model.”
The six-second ad format will be deployed in a variety of forms, including a shorter commercial load or in-game execution, designed to most seamlessly integrate with each type of sport.
Earlier this month, during the Teen Choice 2017 awards show, Fox became the first network to air six-second spots on live broadcast television. The sold-out inventory of six-second ads shown delivered higher than average brand and message recall levels and also excelled in positive response, according to Fox.
Comments (5)
alicia farmer says:
August 31, 2017 at 10:16 am
More clutter. Great idea.
Jeff Groves says:
August 31, 2017 at 10:49 am
The big fear I’m sure most of you have is what if the number of commercials shown per hour remains the same. Instead of 40 commercials per hour (each commercial running 30 seconds) you now get 200 commercials per hour! No Thanks!
Patrick Burns says:
August 31, 2017 at 11:11 am
If I was a car dealer, or bank or restaurant and someone said I can get you a hot deal on 6 second spots. I would laugh
them out of the office. Seriously if you look at video reports of F B views , they show that over 50% of the viewers leave at the mid point & maybe 10 -15 % stay thru.
You can not sell anything of worth in a scant 6 seconds. Who the F### is kidding who !!
Face Book wants six second ads cause their reports will look better.
Zuckerberg is Barnum & Bailey reincarnated.
When is Dentsu, WPP, Arnold, HHCC, Omni gonna call OUT this BS of FB and see the long term proven and measured to death TV values. TV sells cars, homes, food, medicine, law etc etc.
I run a small station & cable insert firm and we grow every year plus our retail renewal percentage is 95 % . Hello !!
Someone is sneaking a LOT of cool aid into these shops.
UGH !!
Snead Hearn says:
August 31, 2017 at 3:41 pm
Ignore the man behind the curtain!!!
Cheryl Thorne says:
August 31, 2017 at 8:07 pm
Fox screwed up the tv market back in 1994 with the New World deal and they’ll continue their fine tradition here..