SMG will continue to support Comcast Cable and add the NBCUniversal theme parks to its portfolio. Maxus will support NBCUniversal’s domestic properties, while GroupM's MediaCom will continue to represent the company's media interests outside the U.S.
SMG, Maxus Win Comcast, NBC Agency Biz
After a thorough review, Comcast and NBC Universal said today they have selected Publicis Groupe’s SMG and GroupM’s Maxus as their media strategy and planning agencies.
The combined accounts are worth in excess of $1 billion.
SMG will continue to support Comcast Cable and add the NBCUniversal theme parks to its portfolio. Maxus will support NBCUniversal’s domestic properties, while GroupM’s MediaCom will continue to represent the company’s media interests outside the U.S.
The decision to consolidate our media agencies was made in order to streamline the way our companies conduct business, the companies said.
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