Sollecito To Head ABC O&O National Sales

Veteran sales and marketing executive Vincent Sollecito will oversee national advertising sales for ABC’s eight owned stations and their digital platforms.

 

Vincent J. Sollecito today was named president, ABC National Television Sales, for the ABC Owned Television Stations Group.

He will report to Rebecca Campbell, president of the ABC Owned Television Stations Group and ABC Daytime. Sollecito succeeds Debra O’Connell, who was named EVP, sales and marketing, in Disney/ABC’s recently announced portfolio-wide advertising sales team.

In his new role, Sollecito, an 18-year veteran of the ABC Owned Station Group, will be responsible for managing and directing the sales and marketing arm of all ABC Owned Stations ad revenue offerings including television, digital and digital sales performance/advertising operations, regional sports and entertainment sales/out-of-home ad sales, and the Live Well Network, as well as sales promotion, marketing and creative services, sales research, data and insights and systems engineering.

He will lead a team of sales executives at nine regional sales offices in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Detroit and Boston.

Additionally, Sollecito will lead the overall sales strategy for the Owned Stations division as it continues to develop and shape future revenue opportunities.

Since 2008, Sollecito has been VP-general sales manager of the Group’s Chicago station, WLS. During this time, he has also served as co-director of sales for ABC’s Live Well Network. Prior to that, from 2006 to 2008, he was SVP, ABC National Television Sales where he managed the team’s Los Angeles, Charlotte, Chicago, Dallas, Philadelphia, St. Louis and San Francisco ad sales offices.

BRAND CONNECTIONS

Sollecito joined the group in 1999 as an account executive at WABC New York, and was promoted to VP and national sales manager of the station in 2002.

Early in his career, he held account executive positions at WHTZ-FM New York and at Katz Television.

Sollecito graduated from St. John University with a Bachelor of Science in business and marketing communications.


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Wanda LaCroix says:

May 1, 2017 at 1:59 pm

Way to go Vince! Another Katz/Queens kid moves up! All the “Best”!

Derek Jeffery says:

May 1, 2017 at 3:52 pm

One of the nicest guys I worked with when I was with the ABC group. Well-deserved promotion, Mr. Sollecito! Congrats!