The six-market test of the new syndicated gossip show from Harvey Levin is posting numbers up, flat and down from its lead-ins and year-ago time periods.
Spotty Start In Syndication For ‘TMZ Sports’
TMZ Sports is off to a modest start in its ongoing test on six Fox Television stations. The third TMZ show from Warner Bros. is averaging a 0.9 household rating for the period March 3 through April 10. It’s down 18% from its lead-in average and down 10% from its time slot a year earlier, based on Nielsen metered-market ratings.
Among adults 18-49, it has a 0.5 rating, which is down 17% from both its lead-in and its year-ago time slot average.
TMZ Sports, based on the TMZ Sports website, is a celebrity gossip show focused on professional athletes. It is produced by Harvey Levin who also produces and hosts the syndicated TMZ and TMZ Live.
On WFXT Boston at 10 a.m., TMZ Sports is averaging a 0.7 household rating. It is down 22% from its lead in. It’s flat to last year.
On WTTG Washington at 2 p.m., it has a 0.7 household rating, which is down 22% from its lead in. But it is up 17% from its year-ago time slot.
On WAGA Atlanta in late night, at 12:30 a.m., it has a 1.6 household rating, down 16% from its lead in. But it is up 14% year to year.
BRAND CONNECTIONS
In Houston, on KRIV at 10:30 p.m., it has a 1.1 household rating, which is down 39% from its lead in and down 42% from its year-ago time slot average.
On MNT affiliate KUTP Phoenix at 4:30 p.m., it has a 0.2 household rating. It is flat to its lead in, but down 75% from last year.
On WJZY Charlotte, N.C., it has a 0.4 household rating, which is down 20% from its lead in and down 33% from last year.
Earlier this year, in the February sweep, TMZ Sports held onto 100% of TMZ’s or TMZ Live’s adult 25-54 audience when those shows were its lead in. And, at 28% of its audience, it had the highest percentage of men 25-54 among all entertainment newsmagazines.
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