SPT Ad Sales To Represent Jewish Life Television
Sony Pictures Television (SPT) Advertising Sales and Jewish Life Television (JLTV) have signed a national representation agreement for commercial advertising sales for the 24/7 Jewish-themed satellite/cable delivered television network, JLTV, as well as its website, www.jltv.tv and its national news publication, The Jewish News.
SPT Ad Sales, with headquarters in New York and teams in Chicago and Los Angeles, will sell time within JLTV’s original and acquired programming to major national advertising agencies and their clients. JLTV is currently distributed to more than 40 million television homes on digital basic cable television tiers throughout the United States, Canada and Puerto Rico.
JLTV features a cooking block, inspirational fare, news and talk programming and travel and lifestyle shows. JLTV is also the exclusive broadcaster of the International Maccabiah Games.
“This agreement is transformational for our network,” stated Adam Blazer, Chief Operating Officer of JLTV. “We are incredibly impressed with the team at Sony Pictures Television and their enthusiasm for our network. SPT’s in-depth experience and organization will add exceptional value to JLTV’s advertising sales efforts, and build on the success of our large and growing television audience.”
“JLTV offers a valuable opportunity for advertisers to reach a highly targeted audience,” added Amy Carney, president, advertiser sales, strategy and research for SPT. “Their unique voice and family values will appeal to a wide range of marketers. We look forward to adding this new collaboration with JLTV to our premium portfolio.”