Stephen Arnold , Gordon Smith In Joint Venture

Stephen Arnold Music and Gordon Smith Creative on Wednesday launched joint venture Sam2, which they describe as “a dynamic new one-stop shop that offers clients both media strategy and marketing services, providing broadcasters of all sizes with an innovative approach to marketing strategies, media planning and sonic branding.”

An original hybrid agency/sonic branding company, Sam2 is driven by the two companies’ decades of experience in serving hundreds of local stations, networks and cable channels.

With this joint venture, a TV station that had previously tapped Stephen Arnold Music strictly for sonic branding can now engage Sam2 for a comprehensive media strategy program. Everything that Gordon Smith Creative specializes in — local media analysis, competitive pricing, media planning across radio, TV, cable and digital — is now obtainable, along with original music.

Sam2 clients also have access to Gordon Smith Creative’s proprietary media delivery system that ensures all local or network syndicated content airs exactly as scheduled.

“Sam2 is here to create exciting new opportunities for our clients,” says Chad Cook, VP-creative director of Stephen Arnold Music. “By putting two of the industry’s best together in one agency, we’re providing broadcasters with a deep resource that they’ve never had before.”

“Whether they’re at a local station or national network, decision makers are always looking for increased efficiencies, without compromising on creativity,” adds Gordon Smith. “All of the media experts at Sam2 have a passion for customized brand ideas. Now we’ve gathered our specialties together under one roof, for unparalleled originality and convenience.”

Sam2 will have representation and offices in Dallas, Atlanta, New York, San Diego and Santa Fe.