AIR CHECK BY DIANA MARSZALEK

Students Determined To Do Serious Reporting

At Ohio's Kent State University, the students are rising up against local TV news they consider “pretty sad” with reporting that only scratches the surface of issues and an abundance of fluff. They are producing investigative reports on subjects they say have been “ignored” by commercial media, which they hope will be models for the work they will soon do as pros.

There’s a student revolution underway at Kent State University – and, no, you’re not having a flashback.

Journalism students at the Ohio school — indelibly linked to Vietnam-era unrest — are taking on a new incarnation of The Man: TV news.

Gearing up to rock the business by doing the kind of work “people pay attention to,” the students are rising up against local TV news they consider “pretty sad,” with reporting that only scratches the surface of issues and an abundance of fluff. 

“I care about the weather, but I don’t care about it for 15 minutes like I saw the other day,” says Andrew Jardy, a graduating senior and part-time production assistant at Fox-owned SportsTime Ohio.

Jardy says he’s not discouraged by studies showing TV news viewing is on the decline. “I feel like if people started doing investigative reporting that maybe those numbers would change,” he says. “I could do work that would make a difference and people would pay attention to.”

Jardy and his cohorts are already hard at work at accomplishing their goal, producing investigative reports on subjects they say have been “ignored” by commercial media, which they hope will be models for the work they will soon do as professionals.

BRAND CONNECTIONS

Many of the investigations focus on college athletics, although they take on the local media, too. “It’s reporting that’s not being done by the local newspapers or TV stations,” says journalism professor Karl Idsvoog.

Take a look at:

  • A computer-assisted reporting class’s Cars for Coaches project examining the car policies of each Mid-American Conference athletic department and several other NCAA Division One universities in the region.

Gabriel Kramer, a 21-year-old junior, is so whole-heartedly committed to The Cause that he sounds more like a Marine recruit than a guy whose “dream job” is being a TV news sports director.

“With the way journalism is going, we look at the future and see trouble on the horizon, but it’s an industry we still want to be part of and have hope for,” Kramer says. “We need to find a way to keep it alive.”

Kramer says the charge is not going to be easy — at least under current conditions when reporters “don’t make any money, there are no jobs and news directors realize that people can do the job of three people for one paycheck.”

So what’s the attraction?

“I think it’s an honorable profession,” Kramer says. “It’s a service if you can serve the people with the news and the knowledge and information and entertainment that they want.”

Broadcast journalism is also “just a lot of fun for me,” he says.

Which is really what it boils down to these particular Kent State students, who are well aware that the industry is not nearly as glamorous as it was before budget cuts and newsroom consolidations.

In fact, rumblings of bleak post-graduation prospects were enough for Shanice Dunning to give up plans to be a TV reporter the first time she considered it as an undergrad. But after a year working in PR, Dunning knew “it really wasn’t where my heart was” and returned to school for a master’s degree in journalism.

Dunning already is getting a taste of what may be ahead for her. She works part-time as an overnight assignment editor at WOIO Cleveland, Raycom’s CBS affiliate, with about an hour, and a commute nearly as long, between the end of her shift and start of a 9 a.m. class. She also completed a fellowship at Capitol Broadcasting CBS affiliate WRAL Raleigh, N.C.

Dunning says she knows accomplishing her goal of doing stories with depth will not be as easily achievable once she leaves Kent State.

“Here at school I can pretty much do any story I want. I’m not at the mercy of a manager or ratings or sponsors,” she says, adding she hopes to find a way to contribute meaningful stores despite such pressures. “I can try to change that whatever stations I work at when I get out of here,” she says. “I think this is definitely what I should be doing because I love so many different aspects of it.”

There’s no saying where these students will ultimately land, although they are keeping their options open. Dunning says a TV station in any market warmer than Ohio is good enough for her. “I don’t mind being paid in sunshine; I’ll take it,” she says. “But other than that, I don’t care where I go.”

The business has an equally precarious future.

“I wish I could say right now where the future of journalism was heading, but for now all we can do is learn,” Kramer says. “We can learn from covering the news.”

Read other Air Check columns here. You can send suggestions for future Air Checks to Diana Marszalek at [email protected].


Comments (1)

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Clay Griffith says:

August 8, 2013 at 3:43 pm

If news reporters and broadcasters want their industry to change for the better,they must be more pro-active in their approach.
One of the first subjects to broach management with, is a simple one; specifically define job description and duties. What I mean is- am I a News Reporter or do you want me to spend my time updating Facebook and Twitter for those people who do not listen to or view the On-air content that we work so hard to provide?
I started in Radio, in the 1970s. We did our 4 to 6 hour air shifts, recorded and produced commercial spots,kept up our contacts with sources, politicians and advertisers and our day was over. save for reading a number of newspapers and previewing new music.
The money has never been that great, but job security, the occasional perks and some freedom made it manageable.
That was our industry for many years.
I have been semi-retired for some years and was recently asked to do some fill-in work.
They wanted me to do a daily 6 hour shift on-air, voice-track a shift for the other station in the building, update the Facebook,Twitter and station web-site and voice commercial spots as well. All this, for less money than I was being paid 20 years ago! After the 3 weeks was over, I needed a holiday.
Is it not enough that most people in the industry negotiate their own contracts, do not have any job security, make not much above minimum wage and can be replaced with a Network feed, voice-tracked robot shifts or automation?
Fewer stations have Music Directors,Sports Departments or overnighters, where rookies could be trained and sharpen their skills. Before the Internet, people called the Radio stations to find answers to questions that might come up. Now, right or wrong, the faceless Wikipedia is the unchallenged authority.

The main problem with the broadcast industry is the greedy,network oriented owners who treat their employees, not as trained professionals, but as low-wage slaves who can be replaced at their whim.
They also tend to treat their Media conglomerates as cash cows and tools to further their political agendas , instead of realizing that they have a duty to the public to provide unadorned news that is free of political interference.
Meanwhile, colleges, universities and broadcast schools are churning out graduates by the thousands every year,…in an industry where only a fhandful of jobs are available, at any given time.