Study: Broadcast-Only Homes On The Rise

Research by GfK shows almost four in 10 homes with an 18-34 year-old resident rely on broadcast-only or Internet-only alternatives to cable or satellite.

 

New findings from market research firm GfK show that U.S. TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all U.S. TV households now going without cable and satellite reception.

The research, from GfK’s 2016 Ownership and Trend Report from The Home Technology Monitor, shows that 17% of US TV households now rely on broadcast-only (aka “over-the-air” or OTA) reception, up from 15% in 2015. Another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all; this compares with 4% a year ago.

The study found TV households with a resident between 18 and 34 years old are much more likely to be opting for alternatives to cable and satellite; 22% of these homes are using broadcast-only reception (versus 17% of all US households), and 13% are only watching an Internet service on their TV sets (versus 6% of all TV homes). Overall, 38% of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25% of all homes.

On the other hand, households with at least one resident age 50 or above have higher rates of subscribing to cable or satellite services. More than eight in 10 (82%) have some sort of pay TV subscription, versus 75% of all US TV households. The difference comes almost exclusively in levels of cable subscription, with 46% of 50+ homes paying for cable reception, compared with a US average of 41%.

“The fact that a statistically significant increase in broadcast-only reception occurred over just one year may be further proof that the cord-cutting/cord-never phenomenon is accelerating,” says David Tice, SVP in GfK’s Media & Entertainment practice. “If you include homes that have no TVs at all — about 3% of all households — then less than three quarters (73%) of U.S. homes continue to have pay TV service, with the attendant implications for all stakeholders – not just the pay TV services themselves, but also networks, content providers, and advertisers.”

Broadcast-only reception is more common in TV households earning under $30,000 per year (26%, versus 17% among all TV homes) and those with Hispanic residents (24%). Households with incomes of $50,000 a year or more post higher levels of satellite subscription — 27%, compared to an average of 21%.

BRAND CONNECTIONS

The new study, part of GfK’s The Home Technology Monitor report series, was conducted among 3,009 US  households, including representative levels of non-TV, non-internet, cell-phone-only, and Spanish dominant homes. The report shows levels of ownership and subscription for dozens of media-related devices and services, with trends back to the 1980s in some cases. Topics covered include ownership of: 

• Television sets, TV-connected devices, internet-connected TV sets, and pay TV service.

• Mobile devices such as smartphones, tablets, e-readers, and satellite radio.

• Computers, online service in the home, and subscription to digital video services.

In response to the study, NAB EVP of Communications Dennis Wharton, said: “The GfK survey demonstrates once again the enduring value of local and network broadcast television. It’s particularly noteworthy that millennials are now more reliant on broadcast TV than any age group. Clearly, the Internet has had a major impact on how Americans receive program content, but GfK confirms that broadcast television remains remarkably resilient and growing in popularity.”

 


Comments (168)

Leave a Reply

Ellen Samrock says:

July 13, 2016 at 6:37 pm

Well, so much for the 10-15% crap the FCC and a few others here like to throw around. Let’s hope these latest figures will put that nonsense to rest.

    Wagner Pereira says:

    July 14, 2016 at 1:22 am

    GfK number is bogus. Unless you accept that every MVPD is lying to SEC and paying out fees for subscriber households that don’t exist. As MVPDs don’t like to pay out money, I doubt they are inflating their sub numbers and paying more than they otherwise would.

Veronica Serrano Padilla says:

July 13, 2016 at 6:45 pm

Right… because 17% is so much higher than 15%…

    Ellen Samrock says:

    July 13, 2016 at 9:32 pm

    Yep and it gets better. Among those 18-34 year old, 22% are over the air only. Glad you’re seeing the light out of that Smoky Mountain haze you live under.

    Timothy Dickey says:

    July 14, 2016 at 10:43 am

    Don’t forget that a third of 18 – 34 year olds live with their parents, who are the ones who have the cable/satellite subscription. IF they ever move out, they would likely increase this rate as well.

    Veronica Serrano Padilla says:

    July 14, 2016 at 10:56 am

    That is a fascinating figure, actually, provided it’s accurate. What happens when those folks get older? Do they stay content with OTA and OTT?? Will they never develop a desire from programming they didn’t grow up with? That’s something the broadcast industry should figure out.

    Ellen Samrock says:

    July 14, 2016 at 3:57 pm

    Another interesting point is that the highest number of pay TV subscribers are consumers over 50. So not only is pay TV slowly dying but so are those who rely on it most (sorry AARP). One point that was not studied are the number of households with second TVs (in bedrooms, kitchens, etc.) that receive terrestrial TV signals. I personally know of two such households and I’m sure there are many like that. This would be an interesting statistic have.

Jeff Groves says:

July 14, 2016 at 12:40 pm

It’s CHEAPER to procure programming on home video (It’s less than HALF what a Pay-TV subscription costs in my area) than it is to get it on cable/satellite TV, and there are NO COMMERCIALS (It’s gotta be HELL out there with all of the political propaganda out there) to infest what you are watching. It’s been 9 1/2 years since I “cut the cord”, during my birthday next month the number of TV shows on home video (That’s DVDs, Blu-Ray and old-fashioned VHS for those of you in Rio Linda!) will surpass the 1,000 mark!

Veronica Serrano Padilla says:

July 14, 2016 at 2:03 pm

Also from the study, note the number of people who use internet streaming only with neither OTA or pay TV in the mix rose 2% since last year.

Ben Gao says:

July 14, 2016 at 3:56 pm

Once my Millennial realized that he could get 17 TV stations for free OTA, he was sold on an antenna- as well as his ole man (me). I was okay with cable for 24 years until it broke thru the $99 ceiling, and that’s when I totally put the kibosh on it. To me, having a landline phone for $20 is more important than paying $109 a month for cable. Now the ‘cable company’ has changed their name to ‘Broadband’ and subsequently put data caps as my ISP AND raised the prices – oh but it’s faster now, so you can get up to your cap so much quicker now.

    Trudy Rubin says:

    July 14, 2016 at 6:45 pm

    Lol. No caps yet or faster speeds of lat, but they keep raising my Broadband about $4 every year. Own my own modem and router so no rental. Just price increases each year. Kink of like Cable TV.

Robert Vincent says:

July 14, 2016 at 7:19 pm

Hlyliar is going to have the misfortune to be the president when many of the rural stations go off the air and stop servnig mostly the conservative voting base. People in the big cities who vote liberal won’t really be affected. Well, the Black viewer who does not have cable or dish will be affected and will somehow blame Republicans but Democrats were in power in the oval office when the reverse auctions happened. It will be interesting to see how it pans out at the voting booth in Hlyliar’s first midterm elections. I have enjoyed not paying for umbilical services and going OTA many years ago. Right now I have an ATSC receiver that also has a DVR port for a thumb drive. I bought a 4 Terabyte drive to hold all of my programs. Since we get Thistv, MeTV, Antenna TV and Get TV, I have recorded a lot of movies that I will watch when there’s no programming on that i like. Then I do have Netflix, which so far fills the gaps. Now I was a charter Dish customer when they sent you a box with the dish and receiver. You used the compass to point it and find the 117 bird as that’s all they had. Then they added the 110 bird and I still did my own alignment. But costs kept going up and i went to Direct. Then cost went up where I just finally gave it all up.

    Darrell Bengson says:

    July 18, 2016 at 9:42 am

    I get 29 different OTA Stations (including Canadian stations) and so can everyone else in this area. Why anyone would pay over $100 (the average cable bill) for mediocre cable programming when most of it is utter junk is past me. No wonder the local cable subscriptions are dropping.

Jaimie says:

July 11, 2018 at 12:21 pm

I like reading through an article that will make men and women think.
Also, thanks for allowing me to comment!

chair 3d model says:

July 12, 2018 at 3:29 am

Woah! I’m really enjoying the template/theme of this website.
It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance”
between usability and visual appeal. I must say you have done
a fantastic job with this. Additionally, the blog loads extremely fast
for me on Opera. Excellent Blog!

CBD Wax Dabs says:

July 12, 2018 at 6:07 am

Good post and straight to the point. I don’t know if this is in fact the best place
to ask but do you folks have any thoughts on where to employ
some professional writers? Thank you 🙂 http://www.gardrealms.com/wiki/index.php/Top_Rated_Four_Noteworthy_Fat_Reduction_Diet_Tips

Lux Riverview says:

July 12, 2018 at 6:18 am

My family members always say that I am wasting my
time here at net, except I know I am getting familiarity every day by
reading thes nice content.

store.hderksen.com says:

July 12, 2018 at 6:18 am

I’m extremely inspired with your writing talents as smartly as with the format in your weblog.
Is that this a paid theme or did you modify it yourself?

Either way stay up the excellent high quality writing, it’s uncommon to see
a nice weblog like this one today..

ftdigital.com says:

July 12, 2018 at 6:20 am

I got this web site from my friend who told me about this web
site and now this time I am visiting this web page and
reading very informative posts here.

Erectify Ultra Reviews says:

July 12, 2018 at 6:21 am

You actually make it seem really easy with your presentation but
I find this matter to be actually one thing which I believe I might never understand.

It kind of feels too complex and extremely huge for me.

I am having a look forward for your next submit, I will try to
get the hang of it! http://thebearwolf.com/minerva/index.php/A_Few_Tips_In_Achieving_A_Ripped_Body

maplelost.tr4.win says:

July 12, 2018 at 6:24 am

I read this paragraph completely regarding the comparison of latest
and preceding technologies, it’s remarkable article.

New Age Skin Serum Review says:

July 12, 2018 at 6:27 am

A person necessarily assist to make significantly articles I
would state. That is the first time I frequented your web page and up
to now? I amazed with the research you made to make this particular submit incredible.
Magnificent task! http://www.dvdanime.net/url.php?url=http://iqres08340.com/index.php/Preventing_Wrinkles_-_Will_Be_Possible

www.pencilinside.cn says:

July 12, 2018 at 6:28 am

This post will assist the internet viewers for building up new weblog or even a weblog from start to end.

http://supertekcollision.com.au/ says:

July 12, 2018 at 6:30 am

Hey there! Quick question that’s completely off topic.
Do you know how to make your site mobile friendly? My site looks weird
when viewing from my iphone. I’m trying to find a template or plugin that
might be able to correct this problem. If you have any recommendations,
please share. With thanks!

starcointalk.com says:

July 12, 2018 at 6:31 am

Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website?
My blog is in the very same niche as yours and my
visitors would truly benefit from a lot of the information you provide here.
Please let me know if this alright with you.
Thank you!

http://www.jdcexperts.ro says:

July 12, 2018 at 6:31 am

We absolutely love your blog and find the majority of your
post’s to be precisely what I’m looking for. can you offer guest writers
to write content available for you? I wouldn’t mind producing a post or elaborating
on some of the subjects you write about here. Again, awesome site!

www.meilisite.com says:

July 12, 2018 at 6:37 am

Hi, I desire to subscribe for this website to obtain latest updates, so
where can i do it please assist.

www.deltastar.com says:

July 12, 2018 at 6:38 am

This blog was… how do you say it? Relevant!!

Finally I have found something that helped me. Appreciate it!

gongxi131.com says:

July 12, 2018 at 6:40 am

Every weekend i used to pay a visit this web site, for the reason that
i want enjoyment, as this this web page conations in fact nice funny information too.

http://www.jmsales.net/ says:

July 12, 2018 at 6:41 am

Good post. I learn something new and challenging
on sites I stumbleupon on a daily basis. It will always be interesting to read
through content from other writers and practice something from their sites.

http://realman1.com/?document_srl=105625 says:

July 12, 2018 at 6:48 am

Thanks for sharing your thoughts about toyota
alphard 2018. Regards

Erectify Ultra Reviews says:

July 12, 2018 at 6:49 am

Fantastic beat ! I would like to apprentice while you amend
your site, how can i subscribe for a blog site?
The account helped me a acceptable deal. I had been a little
bit acquainted of this your broadcast offered bright clear concept http://www.injoinarts.com/groups/figure-competition-body-in-precisely-12-a-few-weeks/

patriotbook.us says:

July 12, 2018 at 6:50 am

Hey! I could have sworn I’ve been to this site before but after browsing through some of the post
I realized it’s new to me. Nonetheless, I’m definitely glad I
found it and I’ll be bookmarking and checking back often!

http://kangjunyongpin.com/comment/html/?1378.html says:

July 12, 2018 at 6:52 am

Hi there friends, good article and nice urging commented here, I am genuinely enjoying by these.

Erectify Ultra Ingredients says:

July 12, 2018 at 6:54 am

You have mentioned very interesting details!
ps decent web site. http://diamond-erp.com/index.php?title=Muscle_Building_Food_Plan

http://jurnal.uin-antasari.ac.id/ says:

July 12, 2018 at 6:54 am

Wonderful goods from you, man. I’ve understand your stuff
previous to and you’re just extremely magnificent.
I really like what you have acquired here, really like what you
are saying and the way in which you say it. You make it enjoyable and you
still care for to keep it sensible. I can not wait to read much more from you.

This is actually a terrific web site.

Best CBD Wax Dabs says:

July 12, 2018 at 6:55 am

Excellent site you have here.. It?s hard to find high-quality writing like yours these
days. I honestly appreciate people like you! Take care!! http://nobodysproperty.com/wiki/index.php?title=10_Methods_To_Shed_Fat_And_Get_Fit

Erectify Ultra Ingredients says:

July 12, 2018 at 7:01 am

This text is invaluable. Where can I find out more? http://www.180networks.co.za/component/k2/itemlist/user/475825

Kara Keto Burn Diet Pills says:

July 12, 2018 at 7:04 am

Hey there, You have done an excellent job. I’ll certainly digg it and for my part suggest to
my friends. I am confident they’ll be benefited from this site. https://www.meetme.com/apps/redirect/?url=https://www.mermaidwiki.com/index.php/Reactive_Hypoglycemia_And_Weight_Training:_What_You_Would_Be_Eating

http://starclassified2u.com/ says:

July 16, 2018 at 5:54 pm

bookmarked!!, I love your site!

goldenbahis says:

July 21, 2018 at 10:44 am

Hey just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Internet explorer.
I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know.

The layout look great though! Hope you get the issue resolved soon. Thanks

make my penis huge says:

July 21, 2018 at 7:38 pm

I am extremely impressed with your writing skills and also
with the layout on your blog. Is this a paid theme
or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to
see a nice blog like this one these days.

Free auto approve list 7-27-2018 says:

August 3, 2018 at 4:35 am

I added a new list. As you’ll see it’s bigger than most of them. I hope you all have had a great week!

cathleenprecious says:

August 7, 2018 at 10:23 pm

It’s been a busy week for you. What’s the best way to get rid of the stress of a busy week? The best and only way is by spending some time with the beauties over at http://www.camgirl.pw These are the girls who know how to treat a man right.

rules of survival hack says:

August 7, 2018 at 10:41 pm

each time i used to read smaller articles or reviews which as well clear their motive, and that is also happening with this post
which I am reading at this place.

ryannabanks says:

August 8, 2018 at 4:02 am

Are you searching for a little fun? If you are, then http://www.camgirl.pw is the best site for just that. You’ll find plenty of hot babes there who love to get down and dirty. That’s exactly what you’re looking for right this very second.

amberlaray says:

August 8, 2018 at 3:20 pm

A good time is what you’ll have with the girls at http://www.camgirl.pw. This is by far the most exciting site on the entire internet. Don’t think twice about visiting this site. Not if you’re in the mood to have a little kinky fun.

rules of survival hack says:

August 8, 2018 at 8:34 pm

Please let me know if you’re looking for a article author for your site.
You have some really good posts and I think I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some articles for your
blog in exchange for a link back to mine.
Please send me an e-mail if interested. Kudos!

Best online dating site says:

August 10, 2018 at 2:24 am

Are you looking for love in all the wrong places? There’s just one site where you can meet all kinds of local singles. There’s never a shortage of girls at this site. By far the best part is, you can go on a date tonight. Hook up here https://t.irtyc.com/awx9mr337k?aff_id=29696&offer_id=3788&nopop=1 and start the day off right. Before you know it, you’ll be in love and hearing the birds sing once again.

Best dating site says:

August 10, 2018 at 3:30 pm

Are you searching for a date? If so, there’s just one place where you should go. https://t.irtyc.com/vb8tffw9ts?aff_id=29696&offer_id=3785&nopop=1 has more horny singles than any other place online. You can go there and hook up immediately. These are the type of singles who like to have some fun in the sack. Get laid today and put a big smile on your face tonight.

click here says:

August 11, 2018 at 11:20 am

I’m not certain if this is off topic, but do you run a playlist?

Learn how to become a millionaire says:

August 12, 2018 at 12:29 pm

Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

kumpulan youtube terfavorit says:

August 12, 2018 at 1:57 pm

It’s actually a nice useful section of data. We’re fulfilled you embraced this convenient info with us. Please keep us current similar to this. Thanks for expressing. It’s actually a nice useful section of data. We’re fulfilled you embraced this convenient info with us. Please keep us current similar to this. Thanks for expressing.

Make Money Promoting ClickBank says:

August 12, 2018 at 11:16 pm

Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

Make money with social media says:

August 13, 2018 at 2:01 am

Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

animal onesie says:

August 13, 2018 at 1:48 pm

I like what you guys are up too. This kind of clever work and exposure!
Keep up the awesome works guys I’ve incorporated you guys to my personal blogroll.

kumpulan berita saham terbaru says:

August 14, 2018 at 8:31 am

Your article on Study: Broadcast-Only Homes On The Rise – TV News Check is awesome. We hope you can continue writing many lot post soon. Long live tvnewscheck.com

3d mink individual lashes says:

August 16, 2018 at 2:40 am

I am regular reader, how are you everybody? This paragraph posted at this website is actually good.

Abella Danger says:

August 16, 2018 at 11:14 pm

Thiss is very fascinating, Yoou are an overly skilled blogger.
I have joined your rss feed and look forward to in qhest of extra of our magnificent post.
Also, I’ve shared your site in my social networks

php seo says:

August 19, 2018 at 3:13 am

PHP SEO: Search Engine Optimization
php seo uzmanı olarak şirketimiz php seo hizmeti vermektedir günümüz ortamında site sahiplerinin php bilgisi nekadar iyi olsada php seo metotları arama motorlarında optimize edilmesi gereken hususlardan bir tanesi web siteniz nekadar iyi olsada arama motorlarına duyarlı olmasına özen gösterin. php seo uzmanlarımızdan destek alabilirsiniz.

stitch onsie says:

August 19, 2018 at 7:32 am

Currently it sounds like Drupal is the preferred blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?

tigger onesie says:

August 19, 2018 at 7:32 am

You can certainly see your enthusiasm in the work you write. The sector hopes for even more passionate writers such as you who are not afraid to say how they believe. At all times go after your heart.

waxed Canvas Backpack says:

August 19, 2018 at 4:48 pm

I used to be suggested this blog by way of my cousin. I am now nott certain whether
or not this publish is written by him as no
one else recognise such specifc approximately my trouble.
You’re wonderful! Thank you!

Forexflex ea says:

August 21, 2018 at 3:14 am

Any other information on this?

Valentino Shoes Sale says:

August 21, 2018 at 8:53 am

It’s a pity you don’t have a donate button! I’d definitely donate to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this site with my Facebook group. Talk soon!

ankara deha nakliyat says:

August 21, 2018 at 1:57 pm

ankara deha nakliyat firmansı. ankara evden eve nakliyat ev ofis taşımacılığı, şehiriçi şehirler arası nakliyat, eşya depolana hizmetlerini kusursuz olarak uzman kadromuzla 7/24 hizmetimizdeyiz ankara deha nakliyat firması…


More News