New SNL Kagan research shows broadband expectations and more optimistic video picture drive improved forecast.
New SNL Kagan research shows broadband expectations and more optimistic video picture drive improved forecast.
For the U.S. cable industry, the 10-year outlook is bright, according to SNL Kagan, whose most recent information indicates that the industry’s broadband advantage and bundling stance will enhance revenues from 2016 to 2026.
The revised cable forecast incorporates a slightly improved outlook for the video segment and continued upside for the broadband services, which will translate into revenue growth.
The research projects residential revenues will increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the 10-year interval.
Contributions from commercial services will help push total industry revenue from $130.57 billion in 2016 to $140.99 billion in 2016, or $10.42 billion over the 10-year period.
Additional highlights from SNL Kagan’s 10-Year Cable Projections include:
“Like many industries, cable isn’t immune to shifting preferences, but continued growth in broadband may propel revenue growth on both the residential and commercial end,” said Tony Lenoir and Ian Olgeirson, the SNL Kagan researchers behind the report. “Despite ongoing declines in video, the next 10 years look pretty good for this sector.”
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