TV News Check
Broadcast Industry News - Television, Cable, On-demand
In keeping with digital advertising’s frequent role as a direct-response vehicle, a survey conducted by AOL Networks found that digital video ads beat out TV ads for achieving engagement goals: 58% of marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who said engagement was worse for digital video ads.
This article was originally posted on emarketer.com
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TVNewsCheck will not publish on Monday, Sept. 2. We hope you enjoy your Labor Day Weekend.
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