T-Mobile Joins With Public TV In Repack

T-Mobile has committed to covering the costs for local public television low-power facilities that are required to relocate to new broadcasting frequencies following the government’s recent spectrum incentive auction.

PBS, in coordination with America’s Public Television Stations (APTS), today announced an agreement with T-Mobile to deliver universal service of both broadcast and wireless service to millions of Americans living in rural areas.

T-Mobile has committed to covering the costs for local public television low-power facilities that are required to relocate to new broadcasting frequencies following the government’s recent spectrum incentive auction. They said the project will also result in increased wireless choice in these underserved areas as T-Mobile leverages the new spectrum that the company acquired in the auction to expand its wireless network.

“Public broadcasting has been one of America’s greatest and most enduring public-private partnerships,” said PBS President and CEO Paula Kerger. “We are thrilled that T-Mobile sees the value that public broadcasting brings to the American people and is helping to ensure that everyone — regardless of income or ZIP code — continues to have access to PBS, including vital emergency alerts and programs that help prepare children for success in school.”

“As the post-auction repacking process moves forward, local public television stations are committed to ensuring that all Americans continue to have free over-the-air access to the local content and services on which our viewers and their communities depend,” said APTS President-CEO Patrick Butler. “America’s Public Television Stations are very pleased that this initiative with T-Mobile will help address one of the most significant repacking challenges that local public television stations face by providing needed funding to relocate translator facilities that enable us to provide essential services in education, public safety and civic leadership to the most rural and remote parts of the country.”

The federal legislation establishing the spectrum incentive auction did not provide funding for low-power broadcast facilities (also called translators), displaced by the auction, to move to new frequencies. This critical local broadcast infrastructure is essential for extending the reach of TV broadcast signals deep into rural America. As a result, as many as 38 million Americans in rural communities nationwide are at risk of losing free over-the-air access to public television’s essential education, public safety and civic leadership programming and services.

“We’re proud to collaborate with broadcasters across the country as they transition to other channels, and doubly proud to support local public television’s public service mission and help ensure millions of kids in rural America continue to have access to public television’s high-quality, educational programming,” said Neville Ray, chief technology officer of T-Mobile. “Moves like this will help us expand our network into these underserved areas and give consumers a new level of wireless coverage and choice.”

BRAND CONNECTIONS

FCC Chairman Ajit Pai praised the announcement, saying: “I commend PBS, APTS, and T-Mobile for developing a creative solution to assist millions of TV viewers during the post-incentive auction transition.  The financial assistance provided by T-Mobile will help the many Americans who rely on public television, especially in rural areas.  It will also help expand wireless connectivity in rural America.  Today’s announcement is precisely the kind of cross-industry cooperation we need to ensure a smooth transition for broadcasters, wireless providers, and American consumers.”

And NAB EVP of Communications Dennis Wharton commented: “We are gratified to see T-Mobile embrace the principle that viewers should not lose service during the repack. We will continue to work to ensure that viewers are protected during the post-auction transition.”


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Ellen Samrock says:

June 29, 2017 at 7:43 pm

T-Mobile isn’t wasting any time. An LPTV broadcaster I know just got notice from T-Mobile today that they have 120 days to vacate. They also offered to help with the move if the broadcaster would sign a non-disclosure agreement.


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