Tampa Bay Soccer Club In Deal With WMOR
VSI Tampa Bay Football Club today announced a marketing partnership with the Estrella TV subchannel of Hearst-owned independent WMOR Tampa, Fla. (DMA 14). The Hispanic network will conduct exclusive co-branded marketing with the newly formed USL Pro men’s professional soccer league team.
“We are thrilled to be partnering with an organization like VSI,” WMOR President-GM Ken Lucas. “The Estrella TV Tampa Bay audience has an incredible appetite for soccer. This partnership will help give our audience access to a great soccer organization, while providing an extensive opportunity to grow the Estrella TV brand in Tampa Bay.”
WMOR will be active in helping support the partnership providing a strong cross-promotion platform for VSI Tampa Bay FC games this inaugural season.
“This partnership further indicates the direction that VSI is heading in the Greater Tampa Bay market. We desire to reach all soccer fans and know the partnership with Estrella TV/WMOR will help us reach this goal,” said Clay Roberts, the league’s director of soccer.